New Balance adhere to a unique set of philosophies. They focus on function over fashion; make shoes in multiple widths, continue to make many shoes in the US and UK, nurture strong retail partnerships, take an "endorsed by no one" stance, and support grassroots initiatives.
Although New Balance have grown substantially over the past five years, they have not lost sight of who they are or from where they came.
In a global economy where quality components come from all over the world, New Balance manufactures a large percentage of its shoes in England. They have a factory in the Lake District employing 220 production staff. With a high-quality labour force, unique modular teams that are continually challenged to offer creative alternatives to foreign competition, and the confidence to be different, New Balance is able to survive and thrive, and take a leadership position in an industry that has sent most of its production overseas.
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