APC founder Jean Touitou spent seven years as a Trotskyist revolutionary, “everything in fashion has seemed like a joke in comparison" said Jean, before he gave it up and started his fight for the right kind of clothes for men way back in 1987. APC- "Atelier de Production et de Creation"- translates to the creation and production of clothing. Their simple, minimal design aesthetic and 'less is more' design approach to menswear & denim is hard to find these days. The colours chosen and fabrics used to produce the range are superb.
