The Three Threads

Minimarket is a Swedish clothing label designed by the three sisters Sofie, Pernilla and Jennifer Elvestedt.

The design philosophy is based on using opposites for perfect balance. It’s proper contra sensual, comfortable combined with extravagant. The three sisters all vary widely in taste and style and it’s the inspiration in finding a unifying path in design that inspires the group. The trio was selected by Swedish Elle and H&M to be the best new designer label of the year 2006

Minimarket is now available in The Three Threads.

Exhibition on until the second of May at The Building centre, 26 Store Street,
London WC1E 7BT. neilmontier.com

Thanks to everyone who attended our web shop launch party we had a swell time.

Selected Obey t’s in store now. Here